I am an Adwords advertiser and recently I have been comparing my page views (how many times a visitors sees a page) to the number of clicks Google has been charging me. On November 25th, my Web site had 308 page views, but Google charged me for 705 clicks.

In any other business, that would be called fraud. Part of me wonders if Google is doing this to other Adword advertisers and that is how they are “jacking up” their revenues, thus increasing their stock price that hasn’t been seen since the “Dot.com” bubble burst in the late 1990’s.

My question is, has any one else experienced this problem and is there any legal action against Google I can take not only to help me but also other unsuspecting Adword advertisers maybe being taken advantage of without their knowledge?
MN-Mike

I am not even saying someone in Google is driving up my clicks, because there are more clicks than page views. If someone were hammering on my Adword link, they would reach the page and record a page view. What I am concerned about is that Google is over charging clicks without any audits. They might as well print their own money.
Thank you,
New Millenniu… Minds

The challenge is that Yahoo! Merchant Solution tracks the page view with a 90% accuracy. That leaves 370 clicks not counted for in the amount charged to me. If my competitor were clicking on my Adword ad, it would show as a page view. There is something deeper going on with Google, their revenues and their soaring stock price.

Say I do a google or yahoo search. My competitor's ad is displayed, and I click through on it, costing my competitor money. Is this click fraud? That is, while this is certainly morally wrong, is it also legally wrong? What if, instead of clicking on the ad once per day, I click on it 10 times per day – is that unlawful click fraud?